Al Ameed Coffee

How it all started...

It all started with our passion for coffee. Over the years, this passion seeped into the hearts of our staff, suppliers, partners, community, and, ultimately, our customers. Now, we’ve become one of Jordan’s most trusted coffee brands, attracting consumers from all walks of life.

A Love Story with Coffee Since 1973

Our traditional yet ever-evolving company has humble roots though, as we began operating from a small coffee-roasting store in 1973. From day one, we did things differently. Back then, everyone sold their coffee alongside spices and chocolates. But we felt the roasted ground coffee deserved a space of its own, away from other aromas. And so Al Ameed Coffee was born. We vowed to sell the finest blends of coffee without ever compromising quality.

Now...

Today, our brand is best known for its distinguished Turkish coffee, among other hearty coffees, blends, and coffee solutions. While our family-run company started in one country, Al Ameed Coffee now produces for over 30 nations, benefiting from a solid and expansive supply chain network.

The Al Ameed Coffee Bean

We use a large variety of 100% Arabica coffee beans, carefully chosen from farms all around the world, to craft a distinctive blend for every product. Each coffee cherry is hand picked and sorted to ensure our consistent distinct flavor profile is present in every cup.

The beginnings… Manual Roasting

For the first three decades of our existence, we roasted our coffee by hand, in store. Each and every bean was carefully roasted in small batches under the watchful eye of skilled roasting experts. We roast our coffee to one of two roast degrees, light or dark.

A tailor made blend for every customer

Each of our stores offers customers the ability to choose their blend preference and roast degree. The roasted coffee and cardamom are masterfully blended by hand. They are then ground in one of our many grinders, in store, filling the area with our distinct coffee fragrance.

Branding Evolution

Since the 1970s, we've packaged our Turkish coffee in double layer paper bags in our stores. Today, we use very similar packaging with an updated design and improved materials. These bags showcase the evolution of our design and branding over the years.

The Al Ameed Retail Concept

Our concept in our retail stores has always been to create large, simply designed clean spaces that offer an efficient personalized experience to any customer that walks in. Customers pay for their order after entering the store, then head to any of our service counters to get their unique order tailor made for them in a matter of minutes.

Al Ameed Coffee goes international

Up until the early 2000s, our products were mostly available locally. Over time, Al Ameed Coffee became a popular gift item taken by Jordanians to their friends and family worldwide. As our brand name spread, we received our first international export order in 2004 from the United States. This opened the door to many more markets over the years.

Industrial scale specialty manufacturing

As demand for our products increased, both locally and internationally, we felt the need to invest in an industrial scale production facility. This facility was fully customized to Al Ameed Coffee’s specific needs. Not only did it increase our capacity, it also allowed us to utilize modern technology to ensure consistent, high quality production.

State of the Art production facility

Al Ameed Coffee today operates a state of the art, fully automated production facility on the outskirts of Amman. Our facility allows us to consistently produce our unique products with zero compromise on quality. The facility features tailor made coffee production equipment that is designed and calibrated to our exact needs. The facility is ISO 9001 and ISO 22000 certified, allowing us to seamlessly export our products all over the world.

The Al Ameed Coffee customer experience

At Al Ameed Coffee, we pride ourselves in both our product quality, and our unique customer service experience. Over the years, we worked on improving our customer experience this by using new technology, training, design trends and more to create a holistic experience that is identical in every single store. We invest heavily in creating a comfortable work environment for our employees and in giving them the necessary tools to serve our customers accurately, efficiently, and with a smile.

Our growing product family

When we started our journey we offered one unique product, our Turkish coffee with cardamom. As our business reach and coffee expertise grew, we felt the need to expand our product offering to meet the needs of our widening customer base. Over the years, our product portfolio grew to include Espresso, American Filter Coffee, French Coffee, and many more.