In line with our growth strategy focused on engaging and targeting a younger demographic, we have opened a new café at Middle East University, specifically tailored to meet the needs of students there.

Our objective is to provide students with an ideal on-campus space to enjoy their coffee, offering a full-fledged menu of hot and cold drinks, sandwiches, salads, and desserts, all curated to cater for their tastes. 

During the initial month of the opening, we have planned a daily marketing activity to boost engagement, including spin the wheel, blind taste challenges, tasting sessions for lattes and brownie bites, and other initiatives to enhance social media engagement.